6 hours ago
Nielsen unveiled the report, "African American Women: Our Science, Her Magic," during the 47th Legislative Conference alongside host Congresswoman Maxine Waters and the Congressional Black Caucus Foundation at the 2017 Congressional Black Caucus conference.
The report paints black women as trendsetters, brand loyalists and early adopters who care about projecting a positive image.
According to the report, black women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021. Another major finding is that the number of businesses majority-owned by Black women grew 67 percent between 2007 and 2012, more than all women combined.
“ #Blackwomen have strong life-affirming values that spill over into everything they do. The celebration of their power and beauty is reflected in what they buy, watch and listen to, and people outside their communities find it inspiring,” says Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen. “Understanding how Black women’s values affect their buying decisions has long been a #marketing necessity. Now, marketers must also recognize the intercultural influence of Black women on the general market as an increasingly vital part of how all women see themselves, their families and the rest of the world.”
The report analyzes how black women interact with technology, social media, television and also details the #naturalhairmovement and projecting a positive image.
#blackisbeautiful #trendsetter #positivity #technology #socialmedia #blackcommunity #blackgirlmagic #blacklgbt