an hour ago
This may be hard to take in, but your customers don’t owe you anything.
They can shop on Amazon if they want. It’s easy and convenient—don’t you want that for them? Shopping online saves energy and time and money, all of which are hard to come by these days.
If you want to compete with Amazon you have to show your customer the benefit of your products—that the energy, time, or money they spend on you are worth the cost.
Your products have true value. Your customers may spend more upfront, but the benefit they get (the satisfaction, quality, memories, shared experience) is not something that Amazon can compete with.
But you have to show them the benefit first if you want them to leave their couch.